The meal kit industry tends to be a new player thanks to the rise of sharing economy. The dawn of instant food delivery causes meal prep businesses to become more lucrative.
The world is getting busier for the young generation that fewer people choose to purchase separated materials instead of order meal-kit for home-cooking. In that way, the meal kit industry offers dynamic options personally, helping users enjoy their meals with a high level of personalization. Accordingly, this advantage of the meal kit industry refers to raise the level of convenience in modern or Urban life, where people spent most of their time in work office.