Undoubtedly, the travel industry tends to be the main earning of many countries that ancillary services in tourism indicate a profound benefit for travel firms.
The application of technology in the travel and tourism industry came up with both benefits and drawbacks to companies in the market. Accordingly, it posed a disruption that many novel business models have risen to take over the profit margin. On the other hand, the rapid increase in numbers of firms offering travel-related services is hitting up the fierce competition among companies. Hence, it forces companies with constant innovation to survive.