As a first online material reaches to online customers, a landing page plays an important role in digital marketing. Creating an attractive page can attract customers and keep them stay a long time in finding information about our products as well as encourage them to click on the call-to-action button as the main purpose of a landing page. In the blog today, Adamo Digital will share our experience after working with various customers and help them to build many successful landing pages.
The root of every material is the content which shows the advantages or benefits that users can get even after finishing reading it. Depending on the product and service that you provide, the content will be presented in different ways, and selecting the valuable information showing in your landing page will make valuable effects. However, there are some points that you should pay attention while preparing content:
The big text that quickly catches people attention and the first one determines the effectiveness of a landing page, so using the heading, you should show the reader clearly the advantages that readers can get from your landing page.
Playing the role of complement for the Heading, a subheading is the detailed explanations for a Heading of the benefits that readers can get from a landing page. In another way, it is essential information to catch people’s attention and a brief description of the headline, which readers can get the draft idea about a landing page. Actually, a subheading can share more about the unique value proposition (UVP) of a product or service of the landing page, and it is the next step to encourage people to click on a call-to-action in a landing page.
Lead generation forms
The main objective of a landing page is collecting potential customers’ information. In order to get this information, a contact form is a necessary part of a page. And to increase the convenience for users to leave their information, the simple and short form should be the tip to quickly get the target. Remember to keep it as simple as possible, just collect some basic information like name, email, phone number, company as well as leave a blank space for them to send us a message if they want.
Call to action (CTA)
In order to encourage people to fill in the lead generation form, when building a landing page, your experienced software development team may advise use to set a call-to-action button, which appears everywhere in the landing page, then customers can quickly find a form and fill their questions or requests. A suitable CTA for each campaign, the product also effects to end-user’s decision. For example, the “Read more” button is usually going with news, blog, or article; while “Chat now” is used for a 24/7 supporting service.
Yes, the main purpose of a business owner is collecting leads, while the main purpose of the reader to get their advantages from a page. Therefore, the advantages of a product or service in a landing page will be the main point to keep readers stay for a long time enough to find out products’ advantages and also decide to click on a CTA and leave a message or not. A clear and attractive content should be an effective tip here.
Simple is the best
A simple layout or design can fit the fashion requirements of many people than a complex one. Right from the start, the design is the background to stress on the keywords on the content, so the simple page can make the content brighten and leave big impressive to readers. Big font or small font, Time New Roman or Calibri, a green colour or orange one… all of these factors can affect the audiences’ experience, as you keep the design is simple and creative, your landing page can easily attract people.
Make use of photos and video
Photos and videos are the best way to enhance and keep people stay for a while in a page. It is a visual information show to customers in interest and attractive way to remember. It can be an introduction video, illustrating images, it still can mark a note in your memory. It also can be used for commercial use to show the example of a case study, a product and services, which can build the trust from customers and the reason to select us instead of other competitive business.
Build the trust
Using testimonial is a great way to show of your reputation in the business. The best place to show what previous customers say about you will encourage people to use and buy our services, especially using a big brand like Coca-Cola, Pepsi to build trust from customers.
Apply A/B testing
Right from the start, there are a lot of assumptions for an issue, without any numbers or information, you cannot make sure which one will be the good decision, then the A/B testing was born. In a landing page, it is necessary to testing which one is the best way to display your landing page. The content, the CTA button, the video, images… everything in a different presentation can cause a different result. So making sure every decision is made based on results, testing, you are one step closer to your success.
Mobile friendly principles
In the world that every people has at least one smartphone on average, the mobile-friendly function will be the must-have feature. Discussing with your own software development team, you should make sure they understand the importance of mobile-friendly and make sure the testing is applied before your application is launched.
Remember social media
Remember to add a social media button on your landing page, then customers can easily share your website information as they found any interesting information, it can be the best way to do indirect marketing.
Now, are you ready to get your own landing page?
Don’t worry, everything has its starts, and you still can stand up after falling down. And you should remember that even it is the first time or many fails before, Adamo Digital is always here to listen and send you our best advice to solve your problems.